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Business Analysis: Woolworths Limited Print E-mail
 

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Abstract

This paper identifies the inherent risk factors that can have an impact on the audit of Woolworth’s limited. For each of these risk factors, an analysis has been carried out so that potential discrepancies can be pointed out in the financial statements. Related evidence is also provided within.

Part 1

To carry out an audit of Woolworths, an auditor needs to understand the internal control system and the accounting procedures followed by the company. This is required so that the auditor can effectively plan and develop an audit procedure for the company. One of the most important aspects for this understanding is to identify the audit risks involved. Audit risks can undermine the professional judgment of the auditor as well as the position of the company if discovered by the authority. It is the risk of damaging the reputation of the auditor which may result in monetary loss as well as profession. Since the auditor is to analyze financial statements and internal controls independently and to provide an unbiased view of the financial performance of any company for third parties or client, it is imperative that the auditor ensures that his/her judgments do not damage any party's interests. For example the reputation of the auditor, the company or the monetary loss for shareholders and venture capitalists etc. For this purpose, an auditor needs to assess the risks and attempt to reduce it to an acceptable level so that there are less chances of misstatement of financial statements. In this regard, there are three components to audit risks namely inherent risks, control risks and detection risks. These are defined as follows:

Inherent risks: "This refers to the susceptibility of an account balance or class of transaction to misstatement that could be material, individually or when aggregated with misstatements in other balances or classes, assuming that there were no related internal controls. Control Risk: "Is the risk that a misstatement, that could occur in an account balance or class of transaction and that could be material individually or when aggregated with misstatements in other balances or classes, will not be prevented, detected or corrected on a timely basis by the accounting and internal control system. Detection Risk: “Is the risk that an auditor’s substantive procedures will not detect a misstatement that exists in an account balance or class of transaction that could be material individually or when aggregated with misstatement in other balances or classes." (Chapter 5 - Audit Planning 2004)

For the purpose of this report the auditor will focus on the inherent risk of assessing and auditing Woolworths Limited. The auditor must note that such risks arise from: - "not gathering appropriate audit evidence - being deliberately misled by the those providing the evidence who conceal evidence that would have led to a different opinion or who falsify evidence - misinterpreting and drawing inappropriate conclusions from the evidence gathered." (Liandu 2004).

To resolve the above problems the auditor needs to consider preliminary assessment of risks to detect the risks involved in auditing the financial statements of the company, and to reveal any assertion of misstatement. In considering the overall audit plan for Woolworth, the auditor should consider the inherent risks involved, assuming that it is high for the assertion so that detection of material account balance and class of transaction misstatements could be detected. There are two classes or level of assessment of inherent risks.

At the financial level, the auditor must ensure the integrity of the management so that disclosures of the company's intention would be considered honest and transparent. Similarly, the role of management in making decisions pertaining to the company is important for its performance. Any change of company's executives and department heads should be disclosed to the auditor so that its impact on the company's performance can be forecasted accordingly. During the financial period it is imperative that clients and third parties be assured of the integrity of management. Inclusion of new executives or company head would not only undermine their trusts but also of its performance. As a result there would be undue pressure on the management who is already constraint by market environment and industry forces (Liandu 2004). In the case of Woolworths, the dynamic and competitive nature of the industry not only point to this fact but also direct the attention of the auditor to the risk in forecasting long term performance when there is a change in the management and execution process within the company. At the account balance and class of transaction level, auditors must be aware of the accounts that are likely to be misstated. Some of the fast moving accounts such as accounts receivables, payables, cash purchases, inventory etc. all are susceptible to misstatement due to the fact that the accounting of these heads are dependent on the departments as well as the executives who plan for the department. The complexity of the transactions and the events that impact the transactions as well as the degree of judgment of the people involved in the reportage of the account balances all can greatly impact its final assertions. Losses such as assets and misappropriations can result in misstatements. Not only this but the auditor is also aware of the fact that such misappropriations can also affect the company in the long term as in the case of carried forward balances which would also affect the company's future year's financial statements (Internal Auditing Standards Board 2004)

Identification of Inherent Risks: Given the above aspects of inherent risks, the auditor find that there are some inherent risks that could be detected in the assessment of Woolworth's financial statements. These would greatly impact the assessment of financial statements by third parties and clients should they be bias or misstated. These are discussed as follows:

  1. Cash Handling As it has been mentioned that free cash flows increased by 70.2% therefore there is a risk in handling such a heavy amount of cash. Also it shows that company has decreased investments and surplus cash is available. Since cash is the most sensitive item in the account balances its auditing procedure involve the tracing out of all cash related transactions and activities. A difference in the reportage of cash in the balance sheet would result in decreased or increased assets level.
  2. Consumable Items Two risks are involved in case of consumable items a. Expiry Such goods may expire in short duration of time. Such perishable items may involve high risk of being destroyed. b. Misappropriate Consumable items are more susceptible of being misappropriated by company’s staff and management. Consumable items thus can be a risk for auditing as it may become expired by the time the auditing process is complete. Forward appropriations may result in lowered cash spent on consumable items and not being able to account for the cash debit. While delayed appropriations would result in low inventory for the future and yet it would tie up a huge cash balance that would most probably be free by the beginning of the next year.
  3. Decision-Making with Few People: As it has been mentioned that Roger Corbett is the person involved in almost all the decisions therefore there is a risk that he might get biased in certain circumstances and this might result in a loss for company. Company must ensure integrity of management, and its working philosophy. The company should make sure that there is no biasness in the company’s decision making. To ensure that this does not happen, members of the board as well as appointed head of the financial department should participate in the analysis of the company's financial statements and its reportage before it is publicly announced.
  4. Reliance on Supplier for Quality Supplies: Reliance on one specific supplier for quality goods may cause problems in case of urgency or quick supplies; storage of perishable items in bulk is not possible and involves risk. This reliance on one supplier always results in a higher risk for the company in turbulent times. Not only would this but it mean that the company is tying up its capital to a few suppliers. To ensure that the risk level is reduced, the company needs to strengthen its supply chain system so that suppliers' relationship is maintained effectively and efficiently.
  5. Stock Management: As company heavily depends on stocks for its operations, stock management is necessary. The company must ensure that following levels of stock are maintained. Continuous monitoring of stock should be ensured. As the dependency of company’s operations is all stock based therefore the company’s management should internalize systems where accountability is high.

a. Minimum stock: It is stock level which company has to maintain in any case, such levels f stocks should always be present in stores. Inventory systems should be designed in a way so that this problem can be effectively catered to.

b. Maximum stock: In order to avoid over stacking of stock maximum stock level should be defined. It will ensure that stock is control of management. Here too, the point is again same where the inventory system should be effectively designed.

c. Lead stock: It is stock, which company must maintain during lead-time i.e. time taken by supplier to supply goods. Cycle time or lead-time for any company has been identified as the basic productivity indicator. The goal is to be productive and profitable so that purpose is met.

d. Reordering levels: Reorder level is most important level of stock. It is level where order for the supply of goods must be placed with supplier. Similarly, it can be safely assumed that no inventory system would be effective without pre-defined reorder levels. Thus in order to minimize inherent risk involved in stock, company must install “Stock Management System”.

  1. Seasonal Variances Because Of Demand: Demand has significant effect on company’s turnover. Seasonal fluctuations may increase or decrease turn over. Forecasting and planning becomes an important variable of where the turnover can be handled.
  2. Market Price Wars: Monopolies and power in the industry involve great risk. As a result introduction of new competitor may have significant affect on company’s turnover.
  3. Warehousing and Related Control: The stock in a manufacturing industry is a material item so checks and balances have to be placed beforehand so that there is no discrepancy. Compliance and documentation is important for all audit procedures as the screening has to be accessible and transparent.
  4. Cash in Transit: At account balance level ‘cash’ is most susceptible item and involves great deal of risk. Decision pertaining to the nature of cash must be established before hand so that auditing of the same is easier. For example should the company decide to consider cash in transit as cash, this would increase its account balance but it does not ensure that the company has enough liquid cash to cover its expenditure and utilization.
  5. Reliance on Timely Transportation of Goods (Outlets & Stores): Inventory is the most important aspect of Woolworth's operations. Logistics and distribution of goods and material is critical. For this reason, to manage the inventory in a timely manner so that supplies of the goods may not be hindered is important as this would impact on the financial performance of the company.
  6. Public preferences: Turn over of FMCG’S (Fast Moving Consumer Goods) largely depend on likes and dislikes of people, which is quiet risky. In the case of Woolworths business this is a high risk that the company takes on its hand. However, careful evaluation of just-in-time procedures along with inventory management can greatly benefit the company as it would reduce the risk of over stocking of out-of-trend goods.
  7. Government policy and any restrictions on sales: Government policies and legislative changes have significant effect on company’s operations e.g. the Australian government recently adopted the Trade Practices Act of 2002 and the Competition Policy to rejuvenate the industry can greatly affect the company's position among industrial leaders. This poses a risk in competition as well as how the company internally controls its finance to curb industry environment turbulence.
  8. Regulatory Body’s Regulations: Regulations of regulatory bodies governing the operations of companies may have affect on the operations of company. Regulatory bodies influence the workings and the policies of the companies. One such body within the company is the board and its executive who have been responsible for new projects and regulations such as Project Refresh and Woolworths' Double Loop program.
  9. Reliance on it and its Function with the Company: Technology provides competitive advantage on competitors. Drastic change in technology has significant effect on company’s operations and production. Investment in IT such as supply chain systems as well as communication systems at all distribution channels not only prove to be costly but can tie capital for the medium and short term that could be utilized elsewhere. The risk in not reporting of the investment in such none-returnable items on the balance sheet and the profit and loss statements.
  10. Continuous Fluctuations in Net Profit: Net profit fluctuation is inherent risk as it shows great fluctuation in operating expenses. There should be a consistency in gross profit and net profit which is the main aim.
  11. Inconsistent Investment in Assets: Net assets employed shows an inconsistent rate ranging from $1713.1 to 2215.9 millions as given in the financial analysis of the Woolworth’s company; it affects return on fixed assets. Adverse return on assets employed is due to lack of investment in assets. The ROA of the company is around 33% as given in the financial analysis of the Woolworth’s Company, which is equal to the ROE, which is not a good sign as the ROE of the company should be more than the ROA.
  12. Unreliable Profits: Industry is highly competitive which require extensive reliance on competency and efficiency for high profit margins. Although company has show reasonable increase in its profits yet its profits are not reliable due to non-reliability of company’s operating expenses. The company should at least try to maintain its operating expenses due to which the Net profits are also affected. The management should try managing its operating expenses well, which will, then result in profits. Inherent risk is always measured in combination with control risk. There is an inverse relationship between detection risk and combined level of inherent risk and control risk.
Part 2

The assessment of Woolworth’s business structure and available information (assignment 1: Company’s financial analysis) suggests that the inherent risks identified, cause a serious threat to the overall audit procedure. A major contribution to the development of audit procedure depends on the internal control system of the company that would either support the audit procedure or pose great threat to it. As the level of inherent risk increases the auditor need to plan accordingly with assertions of high risks in mind. With the increased level of inherent risk, the auditor would need to plan detailed procedures and base the sufficiency of the audit evidence upon the substantive procedure rather than relying upon analytical procedures. The substantive procedure carried out would be based on sample selection (increased size of the sample) keeping the materiality level low to ensure that the audit risk increased as a result of high inherent risk is substantially reduced and the comforts the auditor as to the fact that no material misstatement is reflected in the financial statements. However, before the start of the auditing procedure the auditor need to ensure that the plan and the audit steps are designed to cover all risks with resolutions. Items such as time, scope, extent of the auditor's responsibilities to perform the audit should be detailed so that the plan is carried out in a timely manner. Such a plan usually depend on the size of the company, the complexity of the auditing procedure, the level of professional experience the auditor has and the auditor's knowledge of the business and industry.

Part 3

In adopting the audit procedure, the auditor has to keep in mind the impact of the missing information in the financial disclosures and how it pose risks to the auditor. The degree of importance of the information depends on its financial impact. This known as materiality. Thus materiality can be defined as (Bagshaw 1999): “Information is said to be material if its omission or misstatement could influence the economic decisions of the users taken on basis of the financial statements. Materiality depends on size of the item or judged in the particular circumstances of its omission or misstatement. Thus, materiality provides a threshold or cut off point rather than being a primary qualitative characteristic which information must have if it is to be useful.”

From this definition one understands that materiality allows one to effectively measure the degree of risks and how the materiality can impact the judgment of the auditor. Quantifying the degree of audit risks also enable the auditor to plan procedures and standards of acceptability for materiality. This is because there has to be certain level of materiality in business processes especially in an FMCG where the degree of liquid risks and inventory is high, materiality tends to be high too. The auditor thus needs to keep in mind that the audit plan should reflect the nature of the business and to detect of the same. The amount and the nature of the misstatements therefore becomes cumulative and its impact on the financial statements.

In the case of Woolworth Limited the initial materiality level is set to 5% of the EBIT i.e. (945.7 X 5%) = $ 47m

Since the relationship of materiality and level of audit risks is reverse, it is expected that the higher the materiality the lower the audit risk. In the case of Woolworth, audit risks are high as the materiality level has been set at 5% of EBIT. When translated to dollar amount this has a significant impact on the financial performance which require the auditor's specific action for reducing risks through reduction in control risks as well as to reduce detection risks.

   
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Keywords : Term Paper, Business, Business Analysis: Woolworths Limited


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