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Advertising is subtly placed within the show “The O.C.” The way the
actors use certain products or the way they show off their new cars
makes it apparent that they are not just using products to make them
look like normal people, the producers are being paid to endorse
certain products on the show. The show features young teenage people
who live in Orange County. They live very posh and spoiled lives that
are filled with drama and teenage romance.
The way products are featured in the show is designed to not be
shoved into the viewers face. Products such as fancy cars and clothes
or musical bands are displayed or featured in a way that normal
teenagers would view as “cool.” The issues are dealt with in a
realistic way.
The endorsement of course has potential for positive effects for
advertisers. The show is very popular within their target demographic
and it has become part of a teenage culture phenomenon. The endorsement
or use on TV of BMW cars will present the likely possibility of
increased desire of BMWs in future drivers.
If I was the director I would continue to place product endorsements
on my version of the show. Featuring products brings financial gain to
the show and really offers no harm. I believe it is done tastefully in
the show in question. I have seen endorsements that go over the top.
The movie “National Treasure” with Nicholas Cage features a scene where
Visa is prominently displayed. I believe that particular scene was too
obvious and as a viewer I felt sold out. As long as The OC continues to
tastefully display products without making them the focus of the show I
would not change a thing.
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