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Business leadership today is a field that requires the best of skill
in managing business practices. Indeed, leading a business is a
responsible job, and in this highly competitive and globalized world
quality leadership in an organization is of great importance. Managing
businesses today is a sensitive process that defines whether or not a
business will be successful.
Business Leadership today is a science that requires the best of
skills that one should be equipped with to survive in places like the
international market or as top producers in a single country.
Competition is tough nowadays since there are many who are aware of
all the tricks in managing business. With certain businesses emerging
as the leaders in the market they also have to prove themselves and
remain there. Becoming number one is easier than remaining number one.
This is because of the fact that there will be other businesses that
will mimic similar strategies in order to reach where any other has.
Aside from combating internal environmental obstacles, external
obstacles may also be removed through effective transformational
leadership. Employees can also be taught how to handle the pressures of
external influences on the organization through the management setting
standards and inspiring their employees.
The period in which one lives today is indeed one that is
fast-paced. Hence, every step of the way in one’s life one has to be
careful about every action. In this way, one would at least be
re-assured that particular steps being taken are ones that are
carefully calculated ones. Hence, if any errors are committed due to
unforeseen circumstances, one would at least have the satisfaction
knowing that rashness was not part of the cause. Similar to the
satisfaction that one might get in this way, CEOs also have to be
careful about their actions; they have to know exactly what their
actions will do. They also need to know what the market situation is
like, as this would directly influence their actions.
In order to align one’s strategy, a CEO needs to know about the
environment in which his or her organization operates. Logically
speaking then, it is essential for one to adopt particular strategies
for a CEO to know what his or her organization is into. S/he would
first of all need to scan the environment and also conduct this
scanning process periodically in order to keep a track of changes in
the environment.
Though these are seen as the two most logical approaches for a CEO
to run an organization, it has also been argued by some that the
frequency of scanning is not necessary for an organization to survive
the external environment; it is argued that there is no relationship
between the frequency of scanning with the alignment of strategy for an
external environment. This might sound odd to many. However, it might
be considered a logical claim in the light of economic as well as
eco-sociological approaches.
This is true to say because of the fact that the environment in
which an organization operates does not necessarily undergo
transformation very quickly. Considering that there are two significant
influences that might cause a change in the market, one can understand
the situation. This first is the economic stability in a given region,
and the second is the cultural influence. If the economic conditions
remain relatively stable and the culture is relatively static as well,
there are fewer chances of the environment changing quickly.
By targeting the right areas with a set plan in mind management can
change the performance of an organization, and the primary reason for
this change in management should be the customers. It must be realized
that the employees are the ones that bring in the customers, and they
are valuable tools to profit for the management.
Hence, this leads one to judge a situation by acknowledging
stability in a given society. Also, if one learns about the stability
or other behavior of an external environment, there would necessarily
be a relationship between frequent scanning and alignment of strategy
for an environment. Thus, it might be asserted that it is not
surprising that there is no relationship claim in this regard by the
author.
On the other hand, such a hypothesis might be proved wrong in the
light of instability and economic fluctuations that could trigger any
amount of variation in a region. In such a case it would naturally be
mandatory for one to carry out frequent scanning, as without such a
tool in hand one would be at a loss.
Due to the fact that the world has evolved so quickly through a
digital phase there is even greater need for business leaders to help
organizations cope with growing pressures. These pressures may be
reduced efficiently through proper transformational leadership, as it
aims at making appropriate changes in the organization that conform to
internal and external pressures. Business leadership also involves
coping with these changes too. Transformational management is essential
especially since globalization has taken place and there are a greater
number of organizations in one market. And since there are changes
taking place periodically at different levels there is a need to beware
of these and manage one’s firm so that these changes do not effect the
organization adversely. However, in the author’s view, it is not
surprising at all that the frequency of scanning has no relationship
with alignment of strategy. This is because this approach is directly
related to the stability of a region. In the case of stability, it must
be asserted that CEOs may in fact take the environment for granted.
Yet, it is worth asserting that watching conditions in situations where
there is little economic as well as cultural stability, frequent
scanning is essential.
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