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1.Briefly assess your career progress to date. Elaborate on
your future career plans and your motivation for pursuing a graduate degree at
Kellogg. (one to two pages double-spaced)
Since I had worked in the product department of xxx, the
yearly income was $xx million in 19xx, my major problem was a lack of knowledge
in Finance and Management. Upon graduation from undergraduate studies, I was
employed in the Management Planning Team. Because I did not have the background
in business administration from majoring in xxx Literature in undergraduate, I
realized the difficulty in grasping the concept of general company
matters,marketing analysis, and setting up the short and long-term marketing
plan. When I participated in the future development of xxx and sales project
for 10 months that began in February 19xx, I realized that I was incapable of
successfully performing my duties as an Assistant Manager with 8 staff members
for a project in which the company heavily depended upon. It was then that I
had realized what special talent was needed to become a successful manager. For
instance, while analyzing xxx, xxx's technological advantage and marketing
strategies, I realized the importance of learning Marketing Research and
Strategy. I also realized the importance of Financial Management and Corporate
Financial Policies when planning sales and marketing strategies for the future
sales of xxx and strategies for increasing our market. Through these
experiences, I became strongly motivated to applying to your college. I am
applying to Kellogg in order to develop my management talent and abilities.
Through the various advanced management theories and the LEAP and GIM programs
offered at Kellogg, I hope to cultivate practical problem-solving skills. By
selecting courses in my major such as management strategy, finance, and
entrepreneurship, I intend to establish a firm and fundamental framework of
business management knowledge that is essential to my career.
And if possible, I will obtain summer internships at
McKinsey and A.T. Kearney while enrolled at Kellogg, and attempt to gain an
understanding of U.S.
corporate culture, which will be essential to my international experience.Upon
graduation from Kellogg, I plan to be the most representative person at xxx. by
learning and applying the strategies of these large growing global corporations
in Chicago, and
if possible I would like to analyze our competitors, xxx and xxx. I would also
like to have experience with the U.S.
market and its' customer characteristics in preparation for future plan of xxx
to set up xxx subsidiaries in U.S.
I plan to work for 5 years at xxx. after graduation from Kellogg, by improving
xxx so that it will rank second to xxx. My long-term goal is to be able to
challenge the CEO's of the top 5 ranking companies in Korea, such as
Hyundai of Korea. In addition, to achieve my goals, I plan to earn the CFA
certification upon my MBA studies. Armed with the CFA certification and Top School's
International bent, strength in finance and management training, I will be
ready to place that call to the trader in China,
conduct a teleconference with xxx corporation in Tokyo,
and visit the CFO in America.
2.You have been selected as a member of the Kellogg
Admissions Committee. Please provide a brief evaluative assessment of your
file. (one to two pages double-spaced)
I am confident that Mr.xxx is an applicant with the
qualifications that meet Kellogg's standards, for the following reasons. In his
experience, his creative ideas stand out. xxx Campaign program for Korean
customers, which was implemented in June 19xx by his suggestion, was evaluated
to have improved customer growth rate by 7% after 6 months of implementation,
and was given the Best Suggestion Award in 19xx. A program called
"Contests for English Writing"for the xxx University
students which was implemented by his suggestion during college, increased
English Composition Club participation by 80%; we judge this to be a concrete
case in point that demonstrates Mr. xxx's creativity. His business
administration talents were made evident during xxx's labor-management
negotiations process, which took place in April of 19xx. In these labor-management
negotiations lasting two months, which dealt with the salary increase limits
for employees, Mr. xxx was selected to be the deputy team leader among the
negotiations mediation team of four people representing xxx.
The accurate materials on employee surveys from other xxx
companies in Korea,
which he researched for a month and presented, played a crucial role in the 50%
mutual compromise reached between labor and management. During his employment,
Mr. xxx was active in xxx's labor union as a non-permanent member of the
mediation committee.His strong academic credentials are also a big plus. He
showed in just 4 months up to increase GMAT xxx points. He accomplished this
while working full time and attending evening classes, which is further proof
of his outstanding ability to excel in his studies.
4. Complete three of the following six questions or
statements. (Two to three paragraphs each)
E. What personal qualities do you need to develop to become
a more effective manager?
If I am given the opportunity, I would like to study
Corporate Finance and Financial Strategy. Without the knowledge of finance, I
could not successfully manage the company and be an incompetent businessman. I
would like to focus my studies on subjects relating to Entrepreneurship and
Marketing. I believe that I am qualified to be competitive among your students
because I have earned a certificate of Accounting and Finance, sponsored by xxx
in 19xx. Along with this basic background, I am currently studying Finance as a
graduate student at xxx
University Business
School so that I may not
have any difficulty in come up with your program.
F. I wish the Admissions Committee had asked me...
First, the primary reason why I apply for Kellogg is the
importance of alumni association in which the school advocates. I believe that
close interpersonal relationship and networking will serve as the basis for
practical business in the future. My colleagues and I will be able to learn the
importance of cooperation in supportive environment that Kellogg will provide.
For the past few months I have been in the U.S. with few connections, I
realized the importance of a strong supportive alumni association. For
instance, if an alumni association of Kellogg in Korea proves to be weak in the
future, I believe that it can be a downside in proving my talents and in taking
the advantage of networking as a businessman. For this reason, I made it
necessity to transfer to a university in the Top 20 ranking.
Secondly, Kellogg will enable me take the opportunity of
its' location.
Due to the location of xxx
University in a rural
place, I am having a difficult time in experiencing the American culture. I
would like to learn about American corporations that are located in the city
and this will enable me to get a better grasp of the American market. With this
knowledge, I believe that I can successfully apply it to Unix Electronics, Co.,
Ltd. in Shaver's diverseness in customer characteristics. I would like to
transfer to your university because of the opportunities that I can take from
its location in the city because I realize that I cannot combine class time and
individual studies from the xxx University, which is x hours away from the
city.
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