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Advertising is used to promote goods, services, images, and anything
else that advertisers want to publicize. It is becoming a major part of
mass media. At times we may view it positively, at other times we may
just skip or ignore it. In order to attract audience, advertisers use
various techniques on their advertisement to make people aware of the
firm's products, services or brands. Although the methods used by
advertisers are infinitely, they have a common goal to persuade those
who may become their customers to buy their products. An excellent
advertisement will create a deep impression on its potential customers
through particular techniques.
I chose this advertisement because it made me feel impressed and
interested about the context of the ad. The particular techniques used
in the picture made feel impressed and intended to interest in the
financial services of Bank of America. This is an ad about some
financial services that are offer by Bank of America. The picture and
text on this ad is simple and colorless. The picture shows a kid drive
a toy car toward to an unknown road. He is too young to choose the
right road of his next step. He is also without enough ability to make
a right decision about his future. Thus, his facial expression is
scared because he never known which ways he will go next and he will be
soon to face his future. The text below the picture says if we blink
our eyes and our kid will be grow-up soon. It implies if we are being
the parents of our kid, we have a responsibility to plan the futures
for our kid. We also need a financial planning right now to support the
necessary expense for our kid in the future. This ad reminds us about
an established firm's services, characteristics, and benefits are
available through financial services provide by Bank of America. We can
plan early and make a decision now then we will take a great advantage
of our family.
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